Agile Business Innovation Design — Agility is a Verb

38-Week Transformation Program

Agility is a Verb

Most businesses now innovate their products faster than they innovate themselves. That gap is where growth stalls, talent leaves and margin quietly disappears. We close that gap. Create compelling purpose, an agile structure, innovative culture and inspiring leadership team in 38 weeks!

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ASMLBMWBoschBpostClaasContinentalElectronic ArtsEMI MusicHeinekenIFFKLMLindeDoctors Without BordersNational OperaRocheSeco WarwickWabcoand many more
40+

years of change mastership

Tweaking the business model is no longer enough.

The world has changed faster than the business models. Most companies try to innovate their way out of trouble. That strategy is failing. Only 12 per cent achieve what they set out to do.

Meanwhile the influence of corporations now exceeds that of almost any other institution on the planet. It is increasingly up to businesses to find the solutions.

"We need businesses that can anticipate, innovate and cooperate at an accelerated rate to solve the problems of tomorrow."
Modern business transformation concept
The 38-Week Process

The art and science of Agility

Agility is a consequence of how you design the business. It is not a personality trait.

Agile does not mean sprints and stand-ups. The agility we work on operates at the level of the whole organisation. Its purpose. Its structure. Its culture. Its leadership. Its ecosystem.

Innovation does not mean product innovation alone. It means the willingness and the capability to redesign the business itself, at the same pace you expect to redesign products and services.

"Agile business innovation is the capacity of an organisation to continuously reinvent both what it offers and how it organises itself, in response to a rapidly changing world."

It is not a destination. It is a discipline. The destination is a business that has made continuous reinvention a way of being.

Four dimensions. Eight factors. One discipline.

Anticipation

Anticipation

Looping and learning

Read the environment fast enough to act on what you read. Get back into contact with real people, with real problems, looking for real solutions. Then make meaning of what you hear.

Innovation

Innovation

Creativity and commercialisation

Turn what you sense into something the world will pay for. Close the innovation gap across all ten types of innovation, not only product. Design the price into the offer, not after it.

Direction

Direction

Purpose and structure

Give the business a heart and a spine. A structure without sense is bureaucracy. Sense without structure is sentiment. You need both.

Cooperation

Cooperation

Priorities and partnership

Choose four innovation priorities the whole leadership team owns together. Then build the internal communities and external alliances that scale them.

How we work

38 weeks. Your leadership team. Your live innovation projects.

Mastering Agility and Innovation runs on your site, over 38 weeks. It is not a training course about transformation. It is the transformation, run by your own leadership team, with us alongside.

The work follows a fixed order. Anticipation first, because until you are genuinely in contact with your customers you cannot know what to innovate. Then Innovation. Then Direction. Then Cooperation.

What changes.

  • Time to market falls, because the business adapts at the pace the products demand.
  • Purpose, identity and values are redefined and actually used to make decisions.
  • Customer contact becomes a structured discipline, held by the people who build things.
  • The product and service ecosystem becomes coherent instead of accumulated.
  • The structure is redesigned around teams, with clear roles and real decision rights.
  • Cooperation across functions replaces the internal competition that silos produce.
Sari van Poelje, Director of Agile Business Innovation Design
We have taught leaders, coaches and consultants the art and science of agile business innovation for over 40 years — consulting with multinationals, family businesses and start-ups all over the world.

Sari van Poelje

Director, Agile Business Innovation Design

Agile Business Innovation book cover by Sari van Poelje
The Agile Business Innovation Book

The thinking behind the method.

The book Agile Business Innovation by author and founder Sari van Poelje sets out the full model. Four dimensions, eight factors, the transformation roadmap, and forty years of case material behind them.

The book is at the publisher. Sign up and we will tell you when it is out.

Read about the book
Knowledge & Insights

Latest Insights

When is the right time for agile business innovation?
Leadership

When is the right time for agile business innovation?

A five-area quick scan — profitability, product, people, purpose and environment — to decide whether now is the moment for agile business innovation.

The Agile Business Innovation Design model
LeadershipVideo

The Agile Business Innovation Design model

Four dimensions, eight factors, one continuous discipline. Anticipation, Innovation, Direction and Cooperation — each with a hardware and a software factor.

Direction: Purpose
DirectionVideo

Direction: Purpose

The pizza company that lost its way. Repetition, renewal or revolution — and the delete, dilute, delegate exercise that frees capacity for the purpose that actually matters.

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Our promise is to transform your business in 38 weeks. Supporting and challenging to create agile business innovation is what makes us tick.

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